Problem

Aastik Healthcare’s wide array of services presented a challenge in creating a cohesive brand experience. Integrating these diverse services, each with its unique challenges, into a user-friendly platform that maintained a consistent visual and functional experience was crucial. They needed a unified brand that could seamlessly incorporate all their current and future projects.

Our Approach

To address Aastik Healthcare’s need for a unified brand, I developed a strong visual foundation that allowed for seamless integration of their diverse services. This involved creating a comprehensive brand identity and designing key assets for their various platforms.

• Established a cohesive visual identity to unify all services.
• Designed publications to communicate health information clearly.
• Developed a user-friendly website and online medicine store.
• Designed the doctor-on-call app for intuitive and efficient access.
• Ensured a consistent visual language across all platforms, including marketing assets and social media.

The Aastik Healthcare logo reimagines the classic medical symbol with a fresh approach, emphasizing inclusivity. Three circles of varying sizes—representing the rich, middle class, and poor—replace the traditional staff, symbolizing Aastik’s commitment to healthcare access for all. The largest circle sits atop the wings, signifying aspiration and support, while the two smaller circles are positioned between the serpents, reinforcing unity and balance. Stylized wings spread outward, embodying compassion and protection. This modern design visually communicates Aastik Healthcare’s mission: “Healthcare for everyone.”